Ivett GarcÃa
MBA in International Business
Master's in Marketing Analytics​
E-mail:
Address:
San Francisco
United States
ABOUT ME
Strategic business consultant with experience in business transformation, marketing, training, and organizational change management. I have a strategic vision that allows me to identify opportunities and turn them into competitive advantages through innovative solutions. Additionally, I maintain high standards of excellence in every project, ensuring that my work reflects professionalism, precision, and a results-oriented approach.
I believe that inclusive leadership and a culture built on collaboration and innovation are essential for driving sustainable business growth. The key to success lies in the perfect balance between data-driven decision-making, the human element within organizations, and a deep understanding of consumer behavior and needs. I work to bridge the gap between data analysis and business strategy, ensuring that brands not only adapt to change but also lead it in a dynamic digital environment.
MY VALUES & WORK PHILOSOPHY
I believe that the foundation of business success lies in the right balance between data-driven decision-making, human leadership, and strategic vision. Throughout my career, I have built my professional approach on five key principles, always leading with purpose, making decisions based on insights, and ensuring that every project drives real and sustainable value.
I am committed to delivering high-quality results with integrity, responsibility, and a strategic mindset.
I base decisions on insights and measurable data, ensuring that every strategy is backed by solid evidence.
I foster collaboration, diversity, and teamwork as essential drivers of innovation and business success.
I am committed to delivering high-quality results with integrity, responsibility, and a strategic mindset.
PROFESSIONAL EXPERIENCE
2019-2023
Business & Training Consultant
Mexico City, Mexico
IKASTEN
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Strategic consulting in leadership development, change management, and organizational culture.
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Design and facilitation of corporate training programs for professionals and teams.
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Development of digital positioning and communication strategies for entrepreneurs.
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Execution of strategic alignment workshops, interdepartmental facilitation, and executive coaching.
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Planning and delivery of corporate events focused on organizational development and capacity building.
2017-2018
MINISTRY OF HEALTH - DGPLADES
Deputy Director
Mexico City, Mexico
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Designed technical frameworks for evaluating health infrastructure projects across federal entities.
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Standardized operational procedures in alignment with the Health Infrastructure Master Plan.
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Facilitated collaboration with Technical Responsible Units (UTRs) to streamline evaluations.
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Conducted organizational assessments to enhance structural alignment and human resource deployment.
2010-2013
Coordinator of Labor Retirement
Mexico City, Mexico
MEXICAN SOCIAL SECURITY INSTITUDE
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Ensured regulatory compliance in pension and retirement processes.
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Provided personalized guidance to employees on eligibility and documentation.
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Designed and conducted training programs for employees nearing retirement.
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Reviewed case files and validated pension calculations according to current regulations.
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Conducted audits of physical files to detect fraudulent pension payments to relatives of deceased beneficiaries.
EDUCATION
2024-Expected AGU 2025
Master's in Marketing Analytics
HULT INTERNATIONAL BUSINESS SCHOOL
With a focus on data analysis, business intelligence, and digital strategies. The program covers data mining, social media analytics, data visualization, and marketing metrics, enhancing data-driven decision-making. It includes advanced tools such as Power BI, Tableau, SPSS, and AI methodologies applied to marketing.
2013-2015
Graduate Diploma in Business Administration
UNIVERSITY OF BIRMINGHAM
MBA in International Business with a focus on global strategy, leadership, and business expansion. Accredited by AMBA and EQUIS, the program integrates international business projects, strengthening skills in change management, market analysis, and strategic decision-making in dynamic and competitive global environments.
2004-2007
ANAHUAC UNIVERSITY
The program provided a comprehensive understanding of core business functions, including finance, marketing, operations, and human resources. Emphasis was placed on developing analytical thinking, effective communication, and leadership skills to navigate complex organizational challenges and drive business performance in local and international contexts.
DIPLOMAS AND CERTIFICATIONS
Big Data techniques and analytical methodologies are key components of this program. It covers data processing, statistical modeling, and predictive analytics to enhance strategic decision-making. The curriculum integrates tools such as Python, SQL, and cloud computing for data management and visualization, providing practical applications for business intelligence and process optimization.
Event planning, logistics, and strategic management are the foundations of this program. It covers the design, organization, and execution of professional events, including congresses, conventions, and banquets. The curriculum integrates sustainability, digital marketing, and emerging industry trends to enhance event experiences and business success.
Curriculum design, instructional assessment, and training material development are key components of this certification. The program focuses on structuring in-person group training courses, creating effective evaluation instruments, and developing comprehensive course manuals. It aligns with the EC0301 competency standard, ensuring high-quality training practices for professional development.
Human capital training, instructional techniques, and group learning dynamics are central to this certification. The program focuses on the preparation, facilitation, and evaluation of in-person training sessions, applying methodologies aligned with the EC0217 competency standard. It integrates instructional design, motivational theories, and assessment tools to enhance professional development and effective knowledge transfer.
SKILLS AND ABILITIES
Business & Marketing Analytics:
Data visualization, market analysis and segmentation, predictive modeling and profitability metrics, business intelligence.
Business Strategy & Leadership:
Change management and digital transformation, talent development, strategic planning, and decision-making.
Digital Marketing & Market Research:
SEO, SEM, brand positioning and audience engagement, trend analysis, and consumer behavior.
Soft Skills:
Critical thinking and problem-solving, effective communication, strategic decision-making and negotiation, teamwork, and inclusive leadership.
Training & Talent Development:
Design and implementation of training programs, change management.
Tools
Power Bi, Tableau, SPSS, RapidMiner, Microsoft office,
Language:
Spanish and English